INDUSTRY pop-up shop at the Grove mall

Hey hey, look at you Pretoria, being all swanky with your pop-up shops and what not.

copyright Elna Schutz 2014

You might know design company Industry from Capital Urban Market or Market@the Sheds, but it’s good to see they’ve found a home of sorts.

The store is in the space that used to be a Maxi’s chain restaurant in Pretoria East’s favourite mall for teenagers on pseudo-dates, the Grove. In a typical array of predictable shops, Industry’s minimalist and (pun alert!) industrial look is a nice change.

It’s a great spot for the brand, since its sure to widen their customers to soccer moms and people who don’t like markets (if those exists, which I don’t think they do).

copyright Elna Schutz 2014

If you’re not familiar with them, Industry sells stylish laser cut things, like adorable fox brooches and engraved wooden boards. This shop has some extras, like vintage sunglasses and camera lens mugs that are definitely on my wishlist. Since the company also does commissioned vinyl decals and signage, we might see more of that when more of the stock arrives.

copyright Elna Schutz 2014 The very best thing about Industry, and the reason I’m blogging about this, is because they’re really affordable. ‘End of the month, student budget, Christmas is coming’ kind of affordable.

A pair of their black geometric studs or wooden bunny earrings will cost you under R40 and I didn’t see a thing over 200 bucks. Let the wallets rejoice!copyright Elna Schutz 2014

As far as I could make out, the shop’s set to be there for three months, with a chance of permanence after that.

Industry isn’t the only laser-cutting kid on the blog, and there are some other great Pretorian brands doing similar jewelry, but having their own space and good prices is a good step ahead.
Also, they have this wall vinyl:

copyright Elna Schutz 2014

Check out Industry at shop U34 (upper South-East exit) at the Grove, on their website or facebook page.

copyright Elna Schutz 2014


NAF: Found me something pretty

The National Arts Fest is behind us and half the blog-things I promised didn’t happen, I know. Good thing I didn’t name this “Elna Always Blogs Vigilantly”. That would have been awkward.
In the craziness of NAF a lot got left by the wayside, but I’ll definitely still be sharing some of those musicians, just because they deserve it and you deserve their music in your life;)

For now, let’s talk pretty things.
Flea markets have evolved over the last few years from being big tents filled with duplicates of duplicates of things you’ll never want again (I’m talking to you, vendors of fluffy earmuffs in animal prints) to being the playground of thriftanistas.
Since I had neither the time, money or patience to catfight my way through all the vintage stalls at the NAF market, I kept my shopping to a minimum. Here are my picks.

“Here is my secret. It is very simple. It is only with the heart that one can see rightly; What is essential is invisible to the eye.” (The fox in Le Petit Prince)

It took me ages to buy this little pendant from WildFlower, because I honestly wanted it all -from the whimsical wooden paintings to jewelry that tells a story. Dangerous stall, that.

Andrea Duell usually does bigger ceramics, but this bunny was a great little find by a friend. I used to think I was too young for brooches, but since ‘sexy granny’ seems to be in style (I’m still surprised.), we might as well have fun with it. Regardless, bunnies are cool.

Lastly, these porcelain beauties by Farah Hernandez are the perfect balance between simplicity, beauty and quirkiness. Apart from Farah being impossibly cool, she’s crazy talented.

We have so many gorgeous local crafts(wo)men out there, making SA a little prettier. All you have to do is track them down at your nearest flea market of choice… and be prepared to fall in love with everything and hand over lots of money.


If you want to listen to some of the things the CueRadio team came up with, go listen to the Fest Forward podcasts. You can also catch some of our interviews (including my chat with all-round performer Chris Chameleon) over here.

Also, since I’ve been extremely sporadic in documenting what NAF had to offer, go look at Eskimo Piano Music’s round up of what was worth it.